The Exhibition “Tutto Food 2017” took place in Milan from 8 to 11 May. Even
this year, Soavegel attended with a particular booth at Hall 1.
The booth represented Soavegel’s philosophy: the tradition. In the booth,
Soavegel recreated a small Italian village with typical lighting, music and
the famous “Ape Hour”, the Soavegel Ape-car used for cooking and
The 2017 edition of Tutto Food has seen an increase in both Italian and
international exhibitors. A great success if we consider it is just the
fifth edition. Thanks to this increase, Soavegel has doubled its contacts,
“This 2017 edition has fully satisfied us” said Managing Director Massimo
Bianco. “We met interesting international business realities and it was
gratifying to record such a wide interest especially from Asian countries,
our important goal”. Comprising the internationality of the city of Milan,
Soavegel was able to reunite and strengthen existing contacts thanks to
recent foreign exhibitions: Foodex in Tokyo and PLMA in Chicago.
Among the novelties presented, the “Alici Panate” (Breaded Anchovies) and
“Panzerottini Integrali (Wholemeal weat Panzerottini) tomato and mozzarella”
was very much appreciated. “The key to success is the genuineness of the
product” – still confesses the A.D., Massimo Bianco – “The anchovies are
caught in the Mediterranean Sea, we do not handle the breeding fish. The
Panzerottini Integrali, on the other hand, represent a tasty revision of the
typical Italian product, the Panzerotto with tomato and mozzarella, more
healthy because they are made from whole wheat flour”.
The next appointment to enjoy the Soavegel Brewery will be at the PLMA in
Amsterdam on 16 and 17 May, at the RAI Congress Center.